Amul, currently with 41 products in its basket, had chocolate for the last two decades, but never posed threat to leaders like Cadbury and Nestle.
While an informal network is already in place to handle the modern trade channels, a more structured and formal unit is expected to be set up soon.
The price of 100 gram butter pack has been raised from Rs 23 to Rs 25 per pack, and the hike comes into effect from next week as new stocks are being dispatched.
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Amul plans to bring camel milk to the breakfast table
Amul, the dairy cooperative managed by the Gujarat Cooperative Milk Marketing Federation Ltd, will sponsor the Indian contingent for the London Olympics. The Indian Olympic Association entered into an agreement with the country's largest food brand in this regard in Delhi on Monday. It was signed by IOA secretary-general Randhir Singh and R S Sodhi, Managing Director, GCMMF.
Parag Milk Foods, Prabhat Dairy, Hatsun Agro are sharpening their gaze on the retail space and buttering up their customers.
With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country.
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